Helen Zhong
I'm a 27-year-old software engineer making content about building a life that actually feels good. Intentional living, low-tox swaps, and the honest parts of holding ambition and softness at the same time.
Every product gets tested in my home first. Every partnership is something I'd stand behind whether or not it's paid.
What I create
The real swaps, the ingredient deep-dives, what I've actually switched at home. Kitchen, skincare, cleaning. The research so they don't have to.
Minimalism, whole foods, natural fibres, plants. A home that reflects how you actually want to live, not what the algorithm says is aesthetic.
Starting scared. Being seen. Putting yourself out there before you feel ready, and what happens when you do.
Rest, emotional processing, and the permission to be gentle with yourself. For the women who have been 'on' for so long they've forgotten what slowing down actually feels like.
Career, side projects, and wealth as freedom. The honest side of wanting more and actually going after it, without losing yourself in the process.
Growing up between two worlds. The eldest daughter weight, family expectations, and figuring out who you are when you've spent your whole life being who everyone else needed.
Who's listening
Reach driven by content that gets shared, saved, and discovered long after it posts.
Why brands choose me
A community that acts
A 23.6% engagement rate means my audience trusts my recommendations. They save, share, and come back weeks later to follow through.
Lived-experience authenticity
I only partner with brands I genuinely believe in and have used myself. My audience can tell the difference.
Engineer-level reliability
Clear briefs, on-time delivery, thoughtful creative. Brands know exactly what they're getting.
Evergreen content value
My content is built to be saved and shared long after posting. Brand exposure compounds.
Sustainable Textiles
Skincare
Beauty
The creative work
Work together
I work with brands that align with the way I actually live: low-tox, intentional, and genuinely good. If your product would earn a place in my home, it will earn a place in my content.
Short-form video (15-60s) woven naturally into the story. The product earns its place in the narrative, not an interruption.
Swipeable educational or opinion post. High save rate, strong for evergreen content.
3-5 story sequence sharing the product in context: how I use it, why I switched, what I noticed.
I create the content, you run it as your own ad. Priced as a creation fee only.
- Low-tox and non-toxic products: cleaning, personal care, deodorant, skincare
- Whole foods, kitchen tools, and home cooking
- Natural fibre clothing and considered fashion
- Intentional living, minimalist home, and wellness
- Korean and clean beauty
- Fast fashion
- Products with synthetic fragrance or concerning ingredients
- Anything that conflicts with low-tox or intentional living values
- Brands I would not use in my own home
Rates included. Questions? hello.helenzhong@gmail.com
Let's build something real.
Send me a note with your brand, product, and what you have in mind. I read every enquiry personally and reply to everything that feels aligned.